The Digital Competitiveness report also found that 10% of young consumers are actively paying for content online. This was against an average of 5% across all age groups in the study.

The report, which examined the competitiveness of Europe's digital sector over the past five years, reveals that younger consumers are the most active online and are also the most willing to pay a premium for higher quality audio and video content.

"We should seize the opportunity of a new ...