Most young consumers willing to pay for online content

The Digital Competitiveness report also found that 10% of young consumers are actively paying for content online. This was against an average of 5% across all age groups in the study.

The report, which examined the competitiveness of Europe's digital sector over the past five years, reveals that younger consumers are the most active online and are also the most willing to pay a premium for higher quality audio and video content.

"We should seize the opportunity of a new ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...