Content protection and data-analytics service Muso has launched a new product called Retune, developed to help rights owners market their content directly to piracy audiences, and enable those audiences to reconnect to licensed content.
 
Accoridng to Muso, Retune is the first platform of its kind to use piracy networks as a delivery system to create controlled content.

“Retune is revolutionising the way rights-holders think about piracy,” said  Andy Chatterley, Muso CEO. “Essentially Retune re-directs pro-active fans who are using ...