Jack Daniel's: 'We're getting more involved with local music'

September is Mr Jack’s Birthday - the annual extravaganza celebrating of the birth of the man whose name adorns the iconic No.7 whiskey brand.

These jubilations will culminate in a music-centric Jack Daniel's party on October 6, which will see The Vaccines, Mystery Jets and Tribes gather at The Devil’s Arse in the Peak District for a dedicated show.

Over the years, Jack Daniel's anniversary shows have featured the likes of Elbow, Friendly Fires, Editors, Plan B, Richard Hawley and ...

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