Rough Trade London to roll-out free downloads with physical purchases

Rough Trade London stores will soon offer customers automatic downloads of their physical in-store purchases.

In an interview with, the company's co-owner and co-president Stephen Godfroy revealed the details of the initiative that will come under the soon-to-be-introduced Rough Trade Card scheme.

He explained: "Our tills marry the offline purchases with the customers' online account, creating a seamless multi-format, multi-channel offer. It's a world-first, developed by us, something we expect to prove very popular when we introduce into the ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...