SFX steps into ticketing with Paylogic acquisition

Tom Pakinkis

SFX Entertainment has entered the ticketing business after snapping up 75% of European firm Paylogic for $16.2 million.

Paylogic is valued at around $22 million as a whole and has provided ticketing services for events promoted by ID&T, which was also acquired by SFX earlier this year.

“Our principle interest was in acquiring a company that could absolutely handle massive surges, as we experienced, for instance at TomorrowWorld,” SFX chairman/CEO Robert F.X. Sillerman told Billboard. “As we examined the ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...