SFX Entertainment has entered the ticketing business after snapping up 75% of European firm Paylogic for $16.2 million.
Paylogic is valued at around $22 million as a whole and has provided ticketing services for events promoted by ID&T, which was also acquired by SFX earlier this year.
“Our principle interest was in acquiring a company that could absolutely handle massive surges, as we experienced, for instance at TomorrowWorld,” SFX chairman/CEO Robert F.X. Sillerman told Billboard. “As we examined the ...
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