Sound City's ambition to match SXSW within 10 years

Tom Pakinkis

Sound City CEO Dave Pichilingi has stated his intention to see the music conference festival brand match Texas’ SXSW within ten years, teasing “transformational changes” for the Liverpool event in years to come.

Talking to Music Week ahead of Liverpool Sound City 2013, which kicks-off on May 2, Pichilingi called SXSW the biggest and best event of its kind and a benchmark to aim for.

He showed confidence, however, in the way that Sound City was progressing both in Liverpool ...

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