Spotify reveals 'incremental' audio advertising reach

Coral Williamson

Spotify has released a new study, looking at the advertising reach on its free tier in comparison to commercial radio stations in Europe.

The study, conducted by global market research provider TNS, surveyed 20,000 respondents in 10 European countries, including the UK. One of the results found that, across the 15-34 age group, Spotify adds a minimum of 14% incremental reach to UK commercial radio stations, up to a maximum of 21%.

Key differences in audience listening behaviours identified in the study ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your digital free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...