Spotify reveals 'incremental' audio advertising reach

Coral Williamson

Spotify has released a new study, looking at the advertising reach on its free tier in comparison to commercial radio stations in Europe.

The study, conducted by global market research provider TNS, surveyed 20,000 respondents in 10 European countries, including the UK. One of the results found that, across the 15-34 age group, Spotify adds a minimum of 14% incremental reach to UK commercial radio stations, up to a maximum of 21%.

Key differences in audience listening behaviours identified in the study ...

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