Spotify to debut first TV ad as part of $10m campaign in US

Tom Pakinkis

Spotify is set to launch its first series of US TV advertisements with NBC’s The Voice on Monday night as part of a campaign valued over $10 million.

Titled ‘For Music’, the campaign will include both digital and social media ads as well as additional TV spots set to air on Late Night With Jimmy Fallon (also NBC) and Viacom’s MTV, MTV2 and VH1.

The campaign is expected to air on other networks in the coming weeks.

Spotify’s head of ...

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