This weekend has seen the album sales of featured artists at Friday's (July 27) London 2012 Olympics opening ceremony more than double.
Music retailer HMV has compared figures of CD and download sales of the featured artists' albums between the Saturday night and the demand 24 hours earlier on the Friday.
The results showed that Mike Oldfield who performed the title track to Tubular Bells saw an overnight 757 per cent surge in sales of his classic 1973 recording.
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