UK consumers 'prefer to buy music in a physical format' - study

James Hanley

The majority of UK music fans still prefer to buy their music in a physical format, according to a new study.

A total of 73% of UK respondents said they purchase CDs, compared to 43% who buy from iTunes, Google Play and Amazon MP3, among others. This figure was above the global average of 67%, ahead of the likes of France (50%) and the US (54%).

The findings are part of the second edition of Havas Sports & Entertainment's FANS.PASSIONS.BRANDS study, ...

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