Music streaming providers in the UK must halve their subscription prices in order to convert more consumers to paid tiers and boost profits.
That’s the conclusion of a new report from global independent professional services firm Alvarez & Marsal (A&M), which urges UK providers to reduce their prices to US levels.
The new research suggests that adoption rates of paid music streaming services by existing free users would grow from 17% to 40% in the UK if standard costs were ...
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