US broadcasters appeal against sponsored content disclosure rules

Murray Stassen

Nine US radio broadcasters are petitioning the Federal Communications Commission about how they are required to disclose programming that has been paid for.

The New York Times writes that the petition raises concerns about payola, the practice by which airtime for a song or programme is purchased by a company and not disclosed as sponsored programming.

The move has been criticised by musicians and advocates for the prohibition of payola.

The broadcasters, including iHeartRadio and Entercom argue that the disclosures ...

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