US video streaming rockets 110% in Q1 15

Coral Williamson

Streaming activity in the US pushed up music consumption by 14% in the first quarter of this year, according to Nielsen Music figures.

Total streams were up 90.6% in Q1 2015 compared to the previous quarter, able to cover losses in physical and digital sales.

Video streams leaped 109.9% to 35.84 billion, while audio was up 71.4% (29.49bn). A third (33%) of total equivalent albums (Nielsen's figures of measurement, converting track sales and streams into albums) were accounted for with ...

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