Phrased Differently boss Hiten Bharadia on PD's new Disciples publishing deal

George Garner

Phrased Differently founder and MD Hiten Bharadia has told Music Week that loyalty was the key to their re-signing of hit songwriter Nathan Duvall to an exclusive long-term publishing deal.

Pretty much every major, and certainly some of the bigger independents, were really interested in him,

said Bharadia.

“It’s a real achievement for us, a real testament to us. Our whole business model here is to sign writers early and develop them organically because we don’t have the funds available ...

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