PPL and SAMI to to track performers with Auddly

Peter Leathem

PPL and SAMI have announced they will collaborate with tech start-up run by ABBA co-frontman Björn Ulvaeus.

Auddly is a new app and a web-based tool that helps with the collation of metadata throughout the process of making music to ensure performers and songwriters get paid.

The company was co-founded by Ulvaeus and songwriter, producer and singer Max Martin.

“Everyone in the music industry benefits from improved sound recording metadata management," declared Peter Leathem, PPL's chief Executive officer.

"Robust standards and effective identifiers reduce the cost of processing data and improve the accuracy of returns to performers and record companies. Auddly recognises this and the importance of capturing accurate and complete metadata about performer contributions to sound recordings early in the creative process. Our partnership with SAMI and Auddly fits perfectly with our wider strategic objective to continue standardising and improving the data supply chain across the world.”

Welcoming their collaboration with the Swedish and British collection companies, Auddly's CEO Niclas Molinder predicted artists will benefit from the new arrangement.

“Capturing this data accurately and completely from the start enables CMOs to allocate money to performers, so this is a significant step towards securing correct compensation," he said. "Early data identifiers are key in order to form a sustainable music industry and this is an important part of making Auddly the global reference point for all song metadata.”

Earlier this year Auddly agreed a deal with PRS to make the service free for its members from 2019.

Read Björn Ulvaeus' explaination of how Auddly works and why he feels it is vital for performers and songwriters.



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