Sync Story: BT Sport/Loyle Carner

Ben Homewood

When considering a sync piece for their coverage of 2017’s Champions League Final, contested between Juventus and Real Madrid earlier this month, BT Sport wanted to go above and beyond.

Pete Kelly, creative manager, music services, says the company wanted to “tell the story of the tournament in an engaging way, we needed an exciting, credible MC who’s also a true football fan”.

Enter London rapper Loyle Carner. According to Globe’s sync licensing manager Adam Gardiner the decision was a ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...