Sync Story: Google/Noonday Underground

Ben Homewood

Google’s witty new ad for Google Home – a hands-free, voice-activated smart speaker that answers questions, plays music and more besides – is built around the idea of important family moments.

A tongue-in-cheek voiceover asks for some sentimental music, and generic piano chords play out as we see a man missing out on watching his daughters play, fixated on the tablet in his hand.

Then, Google Home comes in, the father introducing Noonday Underground’s upbeat Spinning All Around track by ...

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