Yes, those are sheep flying above rows of beds filled with sleeping ravers in Ikea’s new TV spot. Do not adjust your screens.
In celebration of sleep – not to mention its range of bedroom products – the Swedish furniture giant’s new ad imagines a world in which we go to nightclubs to nod off.
Lit in dreamy purple and blue, clubbers brush their teeth and prepare to hit the sack, while outside a van sells bowls of cereal and ...
Register for a Music Week trial to access this article.
Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.Start your free trial