Sync Story: Ikea/Roy Orbison

Ben Homewood

Yes, those are sheep flying above rows of beds filled with sleeping ravers in Ikea’s new TV spot. Do not adjust your screens.

In celebration of sleep – not to mention its range of bedroom products – the Swedish furniture giant’s new ad imagines a world in which we go to nightclubs to nod off.

Lit in dreamy purple and blue, clubbers brush their teeth and prepare to hit the sack, while outside a van sells bowls of cereal and ...

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