Sync Story: Inside Coco's BBC Sport campaign

Ben Homewood

Could this be Coco’s big break?

Regrettable wordplay aside, this sync hook-up between the Sheffield MC and BBC Sport is impressive.

According to producer Gary Whalen, who freelances for BBC Sport, the brief was to film an “energetic, creative opener” for the final of the World Snooker Championship, contested earlier this month between Mark Selby and Jon Higgins at Sheffield’s Crucible Theatre.

The Steel City was integral to the clip, says Whalen. “I wanted a local character to describe what ...

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