Sync Story: Inside Little Simz's BT Sport placement

Ben Homewood

Before the football World Cup kicks off its usual flurry of sync activity, there’s still time to reflect on last month’s Champions League final.

BT Sport commissioned its customary film, recording rapper Little Simz performing The Road To Kiev on location in the Ukrainian city where Liverpool played Real Madrid.

Last year’s spot, featuring Loyle Carner in Cardiff, won a Music Week Sync Award in the TV Show (Sport) category. BT Sport’s Pete Kelly was adamant that this year’s would ...

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