Sync Story: Inside Little Simz's BT Sport placement

Ben Homewood

Before the football World Cup kicks off its usual flurry of sync activity, there’s still time to reflect on last month’s Champions League final.

BT Sport commissioned its customary film, recording rapper Little Simz performing The Road To Kiev on location in the Ukrainian city where Liverpool played Real Madrid.

Last year’s spot, featuring Loyle Carner in Cardiff, won a Music Week Sync Award in the TV Show (Sport) category. BT Sport’s Pete Kelly was adamant that this year’s would ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...