Paloma Faith’s Skoda TV campaign is a “great example” of a brand partnership created by Sony Music’s 4th Floor Creative Group, Cassandra Gracey has told Music Week.
Faith stars in the Driven By Something Different commercial for the Skoda Karoq, which is currently airing and is inspired by her life story.
“The Paloma Skoda campaign has been brilliant,” said Gracey. “It’s amplifying Paloma’s message, you’re seeing her story, it’s emotional so you buy into it because it’s true.”
The TV ...