Lady Gaga's Super Bowl show delivers streaming hike

Lady Gaga's Super Bowl show delivers streaming hike

Lady Gaga's Super Bowl half time performance resulted in a massive hike in streaming activity for the singer. Over 5.4 million streams were clocked on Sunday February 5, and an even bigger number the day after, with 7.5 million streams, according to data tracking company Buzzangle Music. On average, during the four days prior to Super Bowl, Lady Gaga's songs were registering 2.3 million streams daily, that figure jumped 230% on Super Bowl day. 

All six songs she performed during the show (Million Reasons, Bad Romance, Poker Face, Born This way, Just Dance, Telephone) saw a streaming uptake. The most streamed track was Million Reasons, from current album Joanne, with 729,000 streams on Super Bowl day, and close to a million the day after, a 218% growth from 295,000 the day before.

Sales of her songs reached 134,600 units on Super Bowl day, and 115,800 the day after. This compares with an average of 6,950 sales in the four days prior to the event. The 1835% hike in sales mostly benefited Million Reasons, which sold 47,500 copies on Super Bowl day and 38,800 the day after. Born This Way saw the greatest growth in sales, exploding 4,457% compared to the previous four-day period to close to 12,400 units, from 272. Even songs not performed such as Perfect Illusion, Paparazzi and You And I saw a rise in both streaming activity and sales.

From an albums perspective, Buzzangle stats show that the combined figures for Lady Gaga’s five albums were on average 1,160 sales a day before the event, and jumped to 24,000 in the aftermath, posting a 1980% growth. The main beneficiary of the sales was Joanne, jumping from 794 daily sales to 13,100, up 1552%. But the biggest rise was experienced by Born This Way, which went from 77 sales to 2,670, up 3384%.

Lady Gaga announced a world tour in the wake of the performance and has released a new video for Joanne track John Wayne.

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