'We're going to be releasing a lot of music': Sigma talk global streaming strategy

'We're going to be releasing a lot of music': Sigma talk global streaming strategy

Sigma’s Cameron Edwards has told Music Week that the duo’s move to Red Light Management will help them collaborate with the “best writers and artists” in the US.

As revealed in the latest issue of Music Week, the dance act have signed with the global management firm, which has an electronic music division – also including Bonobo, Odesza and Duke Dumont – headed up by managing partner Stephen Satterthwaite in LA. Here, Sigma’s Cameron Edwards takes us inside their global plans…

What can Red Light Management help you achieve?

“Red Light have got a proven track record. We’ve got the opportunity to potentially reach out to America a lot more, and work with some of the best writers and artists over there. So it should be exciting.”

How do you want to develop as an electronic act?

“We’re in the studio all the time, we’re working with writers all the time. We’re just trying to better the music that we’re putting out, and as a result make the shows even better as well. We’re going to be changing up the live shows, it’s not going to necessarily be a live band like we’ve done previously. It’s going to be more of a hybrid – a DJ and visual sort of thing that fits in this day and age a little bit more.”

There’s a strong live business for electronic music in the US, can you see a major opportunity for Sigma there?

“Absolutely, we’ve never written off America. We’re quite aware that it takes a lot of time and money to break America. We’ve never really had someone on the ground like Steve over in the Red Light office in America making stuff happen and representing us over there. It’s pretty exciting, so having that on our side is really going to help us.”

How have 3 Beat helped you grow as an act?

“For everything we do, it’s a combination of people involved to make it all work. Jon [Barlow, label founder] at 3 Beat is very open-minded with ideas, so it’s quite nice to be able to pick up the phone and speak to the main label boss as opposed to having to go through a tier of people. 3 Beat are great and we love working with them.”

You’re known for drum & bass – have you moved on from that sound?

“We’re pretty much across the board at the moment. Obviously drum & bass is where we come from, we love it and it works really well in the UK. Unfortunately, I just think that drum & bass has got quite a limited reach in terms of worldwide [appeal]. EDM, house and trap – they carry a bit further. In terms of what we’re writing, we’re just doing a bit of everything. We’re going to be releasing a lot of music and letting the people decide what they like.”

Your 2015 debut Life went gold – are you still focused on albums?

“We love albums, don’t get me wrong. It would be great to have another album. I’m sure we will at some point, because it allows you to put records on there that aren’t necessarily single releases. But the stage we’re at, and the way I guess the industry is at, it’s more focused on releasing lots of singles or EPs. But never say never – we still love the idea of albums and we think it’s great to have a body of work. Obviously, it enables you to tour off the back of it a bit more. We’ve got so much music, we’ve got 200 tracks sat on the computer at the moment that we’re ready to unleash.”

Are UK fans going to see a bit less of you if you’re targeting the US?

“We’re not going to drop everything over here and just go to America. Our roots are in England, we’re based in England, we love England and that’s never going to change. We’re never going to neglect where we come from.”

To read the Red Light interviews, subscribers can click here. To subscribe and never miss a big industry story click here.

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