Charts analysis: Taylor Swift feels the love on streaming services

Taylor Swift's seventh studio album Lover debuts at No.1, earning the 29-year-old singer/songwriter her fourth straight No.1.

The album, which simultaneously spawns its fifth and sixth Top 75 singles in the form of The Man and Cruel Summer, achieved consumption of 53,015 units last week, including 17,891 from sales-equivalent streams.

That is substantially fewer than her previous No.1s: her last album, Reputation, had first week sales of 83,648 (including 41,795 from paid-for downloads) in November 2017; 1989 sold 90,336 copies ...

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