In order to help support the next generation, Deutsche Telekom has announced its partnership with seven-time Grammy Award-winner Billie Eilish to endorse Project Futureproof. The project launches today (May 19) with a short film created by Saatchi & Saatchi, London and directed by Rollo Jackson, offering Gen Z a glimpse into the future, soundtracked by Eilish’s My Future.
Gen Z and professional skills & employability experts developed the campaign, which has been endorsed by Eilish. It will see young people have access to a support platform to help guide them in their future careers and learn new skills. Eilish previously partnered with Deutsche Telekom last year to spotlight the power and potential when young people are connected with technology.
“The future feels uncertain”, said Billie Eilish. “But I’m always inspired by what our generation is able to achieve in the face of so many different challenges.”
Project Futureproof uses a free-to-access digital tool so that Gen Z can understand their skillset and the future career paths available following the changing social and economic landscape due to the pandemic. Using RIASEC, a vocational personality modelling, it enables the user to be connected to potential career clusters for the future by using the information of their passions, skills, talents and personality.
The project also enables users to learn how to write CVs, prepare for job interviews and improve their social media profiles with the help of Deutsche Telekom experts. The company also offers dual student and apprenticeship programmes, careers and employability resources, youth tariffs and localised initiatives.
It is a particularly important platform following the research results released by Deutsche Telekom today that showed 61% of UK and European Gen Z are anxious about their future job and career prospects, 54% are unsure what careers will exist in the future, and 43% said they are unsure if they have the qualities they need to succeed.
On the news, chief brand officer, Deutsche Telekom, Ulrich Klenke said: “Gen Z are stepping into a world of work that will have been fundamentally changed by both the COVID-19 pandemic and digital transformation. We believe that it is our collective responsibility to help them navigate the opportunities and challenges they face. We want to show them that if they have a passion, they have a future.”