Just in time for Christmas, Barcardi have joined forces with electronic dance music trio Major Lazer to launch a limited edition rum blend.
This rum variant collaboration, the first in the brand’s 155 year history, is called Bacardi X Major Lazer Limited Edition.
The new blend, which is available on Amazon for a limited run, is a result of the brand’s passion for music and creative partnership with the electronic music trio, Major Lazer.
Over the past few months, Bacardi and Major Lazer - producer Diplo, and DJs Jillionaire and Walshy Fire - have come together to create music experiences for fans around the globe and support emerging Caribbean music talent by securing studio time and spreading their music to the world.
Jillionaire, a self-certified rum expert, said: "Creativity is in our blood. We create music on pretty much a daily basis, but creating our own rum is the stuff of dreams.
“We’ve worked with Bacardi to create this unique blend, something that we feel really embodies The Sound of Rum and links rum and music in a way that’s never been done before”.