CD Baby has appointed Los Angeles-based Geoff Halliday as head of promotions in its creator services team. An official press release stated that he “will oversee the company’s artist marketing globally.”
Halliday was previously director of digital marketing at Red Light Management where he oversaw marketing and promotions for artists including Marshmello, Odesza, Rhye, Bob Moses and Bassnectar, among others.
Speaking about his appointment, Halliday said: “Having spent years as an advocate for independent music and having worked across DSP relations in a variety of roles, I am extremely enthusiastic and eager to join CD Baby's growing creator services team. I am truly delighted to be a part of enriching the experience for both new and existing members of the CD Baby roster.”
CD Baby launched its creator services team in 2018, which now works with artists such as Aloe Blacc, El Alfa, Oh Land and Disney actors Jayden Bartels and Max & Harvey.
Jon Bahr, VP of creator services, added: “The CD Baby Creator Services team was born out of the need to serve and - most importantly - add value to our biggest clients and be a home for established artists across the industry and globe. CD Baby has become a true player in the Artist/Label Services space and Geoff’s addition to the team is a huge boost for continued success for our artists’ campaigns with our streaming service partners.”