"Country music needs a digital home": New country music fan app launches with backing from Sir Elton John

CountryLine, a new country music app – with high profile investors including Sir Elton John – has launched ahead of the arrival of Country Music Week. The first dedicated app of its kind, Countryline is primed to satisfy the growing demand for country music in the UK with on-demand performances, interviews, news, views and TV shows, as well as delivering listings, bookings, mobile payments, loyalty and member benefits.

CountryLine is founded by entrepreneur Nathalie Cox and award-winning media/tech entrepreneur Simon Walker, co-developer of BBC’s iPlayer with investment from industry heavyweights such as Sir Elton John, Eric Nicoli (former chairman, EMI) and Ed Richards (former CEO, Ofcom).

A CountryLine subscription costs £2.99 per month or £29.99 for a year. To celebrate Country Music Week and the launch of the app, half price membership is available using code CMW18.

Speaking about the launch, co-founder and creative director of CountryLine, Nathalie Cox, said: “I’ve been a country music fan all my life. While friends were into The Spice Girls, I was listening to Johnny Cash and Willie Nelson. I’ve always wanted an app that delivers everything there is to know about country in one place, so we’ve made one. It’s an exciting time for country and Americana, it is breaking through into the mainstream outside the US and it needs a digital home for fans to listen, watch, explore and discover all things country.”

CountryLine has also partnered with the world’s greatest country creators, from Bob Harris  to the cream of Nashville’s music scene, including coverage from CMAFest, the CMT Awards, AmericanaFest and more. The team are also orking on a new deal with Lionsgate, the Hollywood studio behind smash hit TV show Nashville, which will bring even more exciting content to the platform. 

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