Compare The Market has revealed its ambitions for music after securing a reunited Take That for a one-off virtual performance alongside a celebrity meerkat.

The price comparison website and its media agency VCCP have lined up a multi-million pound campaign to launch the Meerkat Music platform, which provides exclusive content as ‘rewards’ for its customers.

“We’ve always been about mass entertainment and about families,” said Liz Darran, marketing director at Compare The Market. “Music is a way to be able ...