Pandora puts new talent centre stage with charts rollout

Pandora puts new talent centre stage with charts rollout

Pandora is rolling out three new charts aimed at highlighting the most popular new music and uncovering new artists.

Powered by online music analytics provider Next Big Sound, the new Pandora charts are labelled Trendsetter, Predictions and Top Spins.

“Pandora has 100 million listeners visit every three months, and they are deeply engaged, listening 24 hours each month - over two and half times greater than any other service,” said Sara Clemens, COO, Pandora. “This generates hundreds of thousands of data points every day that help us map and predict a song’s trajectory,” “Our charts are the visualization of this fan activity, and are an easy to use tool that gives artists and their teams vital information to help them make decisions and grow their careers.”

The Trendsetters chart highlights the 20 up-and-coming artists with the most stations added over the past week. Artists graduate from the Trendsetters charts once they reach the ‘mainstream stage of their career as classified by their social and streaming trajectory’.

Meanwhile, the Predictions chart is designed to predict which artists are most likely to hit the Billboard 200 chart for the first time within a given year and is driven by a proprietary algorithm built by the Next Big Sound data science team. The model is based on artists that have previously reached this milestone, and the social and streaming activity that preceded this success

Thirdly, the Top Spins chart features the 100 most played songs on Pandora over the past week, with spin counts ranging between 1.5 to 10 million plays per week. Songs will be omitted from the chart after 16 weeks, unless they are on a ‘hot streak’ – meaning any track that has yet to reach its peak rank and spin count.

Last month Pandora announced a number of new live features in its app, including concert recommendations, show reminders and easy access to tickets.

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