PledgeMusic has finalised its acquisition of NoiseTrade – a platform designed to help artists and labels connect with fans via the exchange of free music for email and postal data.
As part of the deal, NoiseTrade co-founder and president Derek Webb (pictured) will take on the role of PledgeMusic GM, Nashville, reporting to PledgeMusic CEO Dominic Pandiscia.
PledgeMusic is a global direct-to-fan platform aimed at empowering artists, labels and brands to build communities, fund and pre-sell recordings, and provide unique experiences and exclusives.
The firm’s recently expanded direct-to-fan ecosystem now has a user base of over three million active music fans directly engaging with artists. The platform’s technologies provide over 50,000 artists and musicians with a variety ways to connect with fans and generate new revenue streams.
“The addition of NoiseTrade and Derek Webb to the PledgeMusic family represents a true step-change for the business,” said Pandiscia. “Derek’s presence in Nashville provides a direct resource into PledgeMusic and its family of companies for the local music scene. Artists, labels, and management companies alike now have the opportunity to work directly with the founder of the groundbreaking NoiseTrade platform in his newly expanded role representing all things PledgeMusic to the community.”
With a career spanning more than 20 year, Webb has performed and recorded as both a solo artist and a founding member of Texas-based folk/rock band Caedmon’s Call. He founded NoiseTrade in 2008.
“The integration of NoiseTrade into PledgeMusic is igniting a real powder keg in Nashville,” said Webb. “I’m thrilled to be the boots on the ground as the new GM. We feel there are several real growth opportunities for us here, and as a 15+ year resident, I don’t think there’s ever been a better moment than now to invest into the community of musicians and their teams here in Music City.”
The acquisition further highlights major PledgeMusic investors Magna Entertainment and co-investor and advisor Sword Rowe & Company’s continued commitment to music-focused properties and distribution vehicles.