Spotify celebrate 10th anniversary with huge data breakdown - but who are the big winners?

Spotify celebrate 10th anniversary with huge data breakdown - but who are the big winners?

Today (October 10), Spotify have unveiled a host of lists of the most-streamed artists and songs, milestones and achievements, and most influential genres to mark 10 years since the company officially launched for fans.

The platform has revealed that that a total of 16,858,080 years’ worth of time has been spent streaming on Spotify, and that a total of over 40 million tracks are now available to listen to, with over three billion playlists.

As part of the huge data crunch, Spotify noted that the most streamed artists of all time in the UK are 1. Drake, 2. Ed Sheeran  and 3. Eminem, which is the same top trio when measuring all-time streams globally.

It’s a similar story with the most streamed track of all time with the UK and global records being held by Ed Sheeran’s blockbuster Shape Of You, followed by Drake’s One Dance in second place. Sheeran’s ÷ and X also top the charts for the first and second most streamed albums of all time in the UK. You can read some of the most interesting breakdowns below.


Most-streamed song each year since Spotify’s launch

2008: The Killers – Human

2009: The Black Eyed Peas – I Gotta Feeling

2010: Eminem, Rihanna – Love The Way You Lie

2011: Don Omar – Danza Kuduro

2012: Gotye – Somebody That I Used To Know (feat. Kimbra)

2013: Macklemore & Ryan Lewis – Can't Hold Us (feat. Ray Dalton)

2014: Pharrell Williams – Happy – from Despicable Me 2

2015: Major Lazer – Lean On (feat. MØ & DJ Snake)

2016: Drake – One Dance

2017: Ed Sheeran – Shape Of You


Top-streamed artists of all time

  1. Drake

  2. Ed Sheeran

  3. Eminem

  4. The Weeknd

  5. Rihanna

  6. Kanye West

  7. Coldplay

  8. Justin Bieber

  9. Calvin Harris

  10. Ariana Grande


Most-streamed songs of all time

  1. Ed Sheeran – Shape Of You

  2. Drake – One Dance

  3. The Chainsmokers – Closer

  4. Post Malone – Rockstar (feat. 21 Savage)

  5. Ed Sheeran – Thinking Out Loud

  6. Major Lazer – Lean On (feat. MØ & DJ Snake)

  7. Luis Fonsi, Daddy Yankee – Despacito - Remix

  8. Justin Bieber – Love Yourself

  9. Justin Bieber – Sorry

  10. The Chainsmokers – Don't Let Me Down


First 10 artists to reach 1 billion streams on Spotify

  • Rihanna (2013)

  • David Guetta (2013)

  • Eminem (2013)

  • Kanye West (2014)

  • Avicii (2014)

  • Coldplay (2014)

  • Jay-Z (2014)

  • Katy Perry (2014)

  • Drake (2014)

  • Pitbull (2014)


Most-streamed albums globally

  1. Ed Sheeran – ÷

  2. Justin Bieber – Purpose

  3. Drake – Views

  4. Ed Sheeran – x

  5. Post Malone – Beerbongs & Bentleys

  6. The Weeknd – Starboy

  7. Scorpion – Drake

  8. The Weeknd – Beauty Behind The Madness

  9. Post Malone – Stoney

  10. Kendrick Lamar – Damn


Most-streamed female artists globally

  1. Rihanna

  2. Ariana Grande

  3. Sia

  4. Beyoncé

  5. Nicki Minaj

  6. Adele

  7. Taylor Swift

  8. Selena Gomez

  9. Katy Perry

  10. Shakira

As part of the official announcement, Spotify stated that it now has 180 million monthly active listeners across 65 countries. Additionally, it said that, as of August 31, 2018, the company has paid over 10 billion euros to rights holders since launch. Since launch, the number of artists the average user streams per month has risen over the past 10 years at an average of about 8%. In the past three years alone, it states, listening diversity increased about 40% on the strength of new personalised and editorial playlists.

Across its streamable content, Spotify has identified over 2,000 genres on its platform – from Lovecraftian metal to Corsican folk and College Marching Band. You can see the Top 10 breakdown by genre below.




2. Dance pop


3.Pop rap


4. Post-teen pop


5. Rap


6. Hip-hop


7. Southern hip-hop


8. Trap music


9. Rock


10. R&B


As part of its celebrations, Spotify has also issued its Decade Of Discovery playlist, which features the most-streamed songs over the past 10 years on Spotify, including Avicii’s Wake Me Up, Hozier’s Take Me To Church, Kendrick Lamar’s Humble, Rihanna’s Work, Sia’s Chandelier, Major Lazer’s Lean On, and Despacito Remix.

Yesterday (October 9), according to financial results lodged at Companies House, Spotify’s UK advertising sales increased to £19.99 million in 2017. Ad revenues were up 13.7% year-on-year. Advertising on Spotify includes display, audio and video advertising. 

The financial statement lists Tom Connaughton as a new director following his appointment to the company earlier this year.

To read Music Week's timeline of Spotify developments from start-up to IPO, click here.

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