Spotify teams with AT&T for streaming bundle

Spotify teams with AT&T for streaming bundle

Spotify has teamed with AT&T to bundle music streaming with the US telecommunications giant.

AT&T Unlimited &More premium customers can select a Spotify subscription from one of seven entertainment options, for no extra charge. Select AT&T customers can also sign up for a six-month free trial of Spotify Premium. The trial offer will be marketed directly to eligible AT&T customers.

The move is significant in the US, one market where Spotify lags behind Apple Music. But bundling and free trials also impact upon Spotify’s average revenue per user, a concern among some execs in the industry.

Spotify’s has previously partnered with Hulu and Showtime on bundle offers.

“We’re thrilled to add Spotify Premium, the market leader in music streaming with more than 100 million subscribers worldwide, to our premium line-up,” said Mitch Farber, VP, consumer marketing, AT&T Mobility & Entertainment. “It’s another way we are working to deliver more value to AT&T customers with unlimited wireless and endless entertainment.”

“We’re excited to begin this new relationship with AT&T to provide millions of their customers with a seamless listening experience and easy access to more than 50 million tracks, billions of playlists and a variety of podcasts wherever they are,” said Marc Hazan, VP of premium partnerships, Spotify. “We continue to build relationships with world-class partners like AT&T to bring our Spotify Premium product to new audiences in the U.S. and across the globe.”

author twitter FOLLOW Andre Paine

For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter

subscribe link free-trial link

follow us...