Spotify has teamed with AT&T to bundle music streaming with the US telecommunications giant.
AT&T Unlimited &More premium customers can select a Spotify subscription from one of seven entertainment options, for no extra charge. Select AT&T customers can also sign up for a six-month free trial of Spotify Premium. The trial offer will be marketed directly to eligible AT&T customers.
The move is significant in the US, one market where Spotify lags behind Apple Music. But bundling and free trials also impact upon Spotify’s average revenue per user, a concern among some execs in the industry.
“We’re thrilled to add Spotify Premium, the market leader in music streaming with more than 100 million subscribers worldwide, to our premium line-up,” said Mitch Farber, VP, consumer marketing, AT&T Mobility & Entertainment. “It’s another way we are working to deliver more value to AT&T customers with unlimited wireless and endless entertainment.”
“We’re excited to begin this new relationship with AT&T to provide millions of their customers with a seamless listening experience and easy access to more than 50 million tracks, billions of playlists and a variety of podcasts wherever they are,” said Marc Hazan, VP of premium partnerships, Spotify. “We continue to build relationships with world-class partners like AT&T to bring our Spotify Premium product to new audiences in the U.S. and across the globe.”