Sir Elton John has joined Auddly as an ambassador and has called for the music industry to manage its metadata more efficiently.
Auddly is a metadata identifier and song data hub, which contributes to efficient collaborations, matched credits and correct payments.
It has entered partnerships with companies and organisations including Universal Music Publishing Group, ASCAP, PRS For Music and STIM.
"It’s time to realise that we need to manage our metadata more efficiently to overcome the challenges preventing creators from getting paid correctly, and I support Auddly in its efforts towards a more sustainable music industry,” said Elton John.
“It’s an honour to have Elton John on board as an Auddly ambassador,” said Auddly’s Niclas Molinder. “Thanks to his outstanding experience as a songwriter and artist he is very aware of the metadata issues and his support is valuable for us.”
The company was founded in Sweden and backed by hitmakers Max Martin and Björn Ulvaeus, who is also the main investor in the company.
By Ben Firth