For those about to stock: How AC/DC are leading the way with their new album's physical editions

George Garner

Josh Cheuse, communications creative director, Sony Music Entertainment, takes us inside Power Up’s incredible array of physical editions…

In his storied career, Josh Cheuse, communications creative director, Sony Music Entertainment, has worked with the likes of Beastie Boys, Bob Dylan, The Clash, Run-DMC, Big Audio Dynamite and – you guessed it – AC/DC. But when it comes to Power Up? 

“This is the biggest thing I’ve done,” he tells Music Week, proudly. “Rock Or Bust was quite big, but ...

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