Rising Star is our monthly column in which we meet the industry’s brightest new talents. Here, we chat to Hallam Smith, Senior manager, global brand partnerships at UMG...

Tell us how you kicked off your career in the music industry?

“I started very hands-on. At 16, I was working at Secret Garden Party and Snowbombing festival in Austria, delivering artist riders to stages. From there, I moved into artist liaison roles at Wembley Stadium and The O2 Arena, which ...