The superfan has become a priority area of the business for record labels in 2024. With music industry leaders and analysts identifying the growth potential of this audience, it’s a timely moment for Medallion to expand its reach. The direct-to-artist fan platform recently closed a $13.7 million funding round with backing from tech investors and the music industry, including artists Jungle, Tiga and Guy Lawrence of Disclosure.

Since launching in 2022, Medallion’s tech has enabled artists to create digital ...