'A very strong streaming performance': Superstars help accelerate Q3 growth

Andre Paine

BPI chief executive Geoff Taylor has welcomed the “strength of the streaming market”, as growth accelerated in Q3.

Big summer releases from Ed Sheeran and Taylor Swift helped the BPI’s SEA figure surge by 29% year-on-year in Q3 to 28,847,345 audio streams for the quarter.

While there has been consistent streaming growth in recent years as more consumers embrace the format, the latest result marks the first quarter-on-quarter increase in the rate of growth since Q4 2017.

“The Ed Sheeran ...

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