The online-focused sales campaign includes 91 exclusive releases from more than 20 labels. Love Record Stores artist ambassador Tim Burgess is Music Week’s latest cover star.
The move to bring HMV into the campaign will be a welcome boost for the music chain following its return this week following three months of lockdown. Music retailers have returned this week under the government’s Covid-19 guidance, though a large proportion of indies are delaying reopening because of the social distancing restrictions.
PIAS MD Jason Rackham, organiser of Love Record Stores, said: “HMV are as valid as any record store and they’re an important part of the market. There was no question for me that when we do a Love Record Stores campaign, we include all record stores. So they were involved very much from the start, and very much part of the communications when we started putting this together.”
HMV was forced to put its annual Vinyl Week initiative on hold this month because of the lockdown. The chain expanded its vinyl range last year.
HMV are as valid as any record store and they’re an important part of the market
HMV owner Doug Putman has previously called for the music chain to be part of Record Store Day, which is an indie retail initiative in the UK. Putman’s Sunrise Records chain is part of Record Store Day in the US.
ERA confirmed to Music Week that are were no plans for HMV to be involved in Record Store Day’s three drop dates later this year.
Love Record Stores is staging a 24-hour livestream event alongside the retail promotion. The Love Record Stores retail initiative includes artist releases from Oasis, Radiohead, Nirvana and Arctic Monkeys.
When Record Store Day was first postponed from April to June 20, Love Record Stores stepped in with exclusives for record shops. Love Record Stores was originally launched as a social media campaign in March.
“The original date of Record Store Day was actually April 18, so June 20 was already a postponed date,” said Rackham. “When they were forced to move the date again, we were in communication with Michael [Kurtz, founder] at Record Store Day. Kim [Bayley, CEO] at ERA gave us a fantastic quote of support for this online event.
“We’ve got significant artists around it, as well as the trade bodies and labels. We've got mainstream media coming on board. So I think this is going to get blanket coverage. There’s no doubt it’s going to cut through.”
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