"It was the perfect addition": Kobalt's AWAL acquires In2une Music


Today (June 7), AWAL has announced it has acquired radio promotion and music marketing company in2une Music. The acquisition of in2une Music will upgrade AWAL’s global marketing and promotion capabilities for its roster of independent artists. As part of the acquisition, In2une Music will remain independent to serve existing and future clients, regardless of whether they use AWAL’s other services.

Over its 10 year history, In2une Music has worked with artists including Chance The Rapper, Diplo, Lauv, Marshmello, AJR, The Lumineers, Cheat Codes, Calvin Harris, Lindsey Stirling, Capital Cities and Major Lazer.

Speaking about the acquisition, Kobalt Founder and CEO, Willard Ahdritz said: “Dale and his team have done an amazing job over the past ten years - their client success speaks for itself. AWAL is committed to providing the best services for our artists and this was a natural next step to bolster AWAL’s global marketing and promotion capabilities. In2une was the perfect addition.”

AWAL will also provide resources to In2une Music to build a more robust worldwide team to support global curation, social/digital strategy and campus/lifestyle marketing.

AWAL CEO Lonny Olinick said: “Investing in services for independent-minded artists, managers and labels has been the number one focus for us. With in2une’s unparalleled track record in radio promotion, we took an important step forward in cementing AWAL as a comprehensive alternative to the label system. The in2une team will be stronger than ever to serve existing and future clients. And AWAL artists will now have all the key services at their disposal to reach new fans around the globe, across different platforms, while owning their music and career.”

In2une CEO, Dale Connone [pictured], added: “Having worked with Kobalt and AWAL for over four years, this is a natural evolution. We share the same vision for independent artists and the services business along with integrity and transparency.  We look forward to contributing to the growth of in2une and AWAL as we continue to build the future model of our industry. I want to thank Willard Ahdritz, Lonny Olinick and Ron Cerrito for sharing their belief and passion in crafting this unique deal."

Specific terms of the deal were not disclosed. The current staff including CEO and Founder, Dale Connone, and Managing Partner, Ken Lucek, will continue to operate In2une Music.

In the latest issue of Music Week, You Me At Six exclusively reveal details of their new partnership with Kobalt's AWAL. The move makes You Me At Six the biggest band yet to join Kobalt’s recorded music revolution.



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