Creamfields, End Of The Road, Kendal Calling, Download and Dick Tee were among the big winners at last night's UK Festival Awards.
Held at London's Roundhouse, the event was hosted by Mary Anne Hobbs.
Creamfields was named Best Major Festival, Kendal Calling Best Medium-Sized Festival and Wildfire Adventure Camp Best Small Festival. Download Festival took Best Hospitality, British Summer Time Hyde Park organiser AEG/Goldenvoice claimed Best Promoter, Coda received the Best Agency prize and festival production specialist Tee (pictured), of EnTEEtainment, picked up the Outstanding Contribution to Festivals Award.
Liverpool Sound City was named Best Festival For Emerging Talent, Liverpool Music Week won Best Metropolital Festival and Bearded Theory took Best Family Festival. End Of The Road Festival was awarded Line-Up Of The Year for a bill including Animal Collective, Savages, Teenage Fanclub, Bat For Lashes and Joanna Newsom.
Elsewhere, MelodyVR won the award for Best Use Of New Technology for its virtual reality platform. MelodyVR's activity at Festival No.6 consisted of sending their dedicated team of experts along to capture more than 18 hours worth of content, including performances from the likes of Bastille and Charlotte Church. The content was created using MelodyVR's virtual reality technology, multiple camera angles to provide intimate vantage points of the artists, and surround audio capture for an even more immersive experience.
"I'm very pleased that both Virtual Reality and MelodyVR have been recognised, especially for work produced with one of our closest partners - Broadwick Live," said MelodyVR co-founder and CEO Anthony Matchett. "We're delighted to receive the award for best use of technology at this year's Festival Awards. We look forward to a busier festival season in 2017 and to even more Music fans experiencing amazing performances via our platform."
The event preceded the UK Festival Conference, held earlier that day at the same venue.
The full list of winners is as follows:
Best Use of New Technology
WINNER: Melody VR at Festival No.6
The Extra-Festival Activity Award
WINNER: Bestival for the World’s Biggest Bouncy Castle
Concession of the Year
WINNER: Notso Katsu
Best Hospitality
WINNER: Download Festival
Best Toilets
WINNER: Latitude Festival
The Brand Activation Award
WINNER: Relentless at Leeds Festival
Agency of the Year
WINNER: Coda
Promoter of the Year
WINNER: AEG Live/Goldenvoice
The Greener Festival Award
WINNER: Cambridge Folk Festival
Headline Performance of the Year
WINNER: Elton John at Henley Festival
Line-Up of the Year
WINNER: End of the Road Festival
Best New Festival
INNER: Positive Vibration – Festival of Reggae
Best Festival for Emerging Talent
WINNER: Liverpool Sound City
The Grass Roots Festival Award
WINNER: The Secret Festival
Best Overseas Festival
WINNER: Electric Elephant
Best Metropolitan Festival
WINNER: Liverpool Music Week
Best Dance Event
WINNER: We Are FSTVL
Best Family Festival
WINNER: Bearded Theory
Best Non-Music Festival
WINNER: Magical Lantern Festival
Best Small Festival
WINNER: Wildfire Adventure Camp
Best Medium-Sized Festival
WINNER: Kendal Calling
Best Major Festival
WINNER: Creamfields
The Outstanding Contribution to Festivals Award
WINNER: Dick Tee
