Festyvent launches enhanced app features for live industry

Festyvent launches enhanced app features for live industry

UK data analytics firm Festyvent has launched an enhanced app for festivals and live events.

Safe@Festival will allow members of the live audience to alert friends to their exact location if they fall ill or feel vulnerable, while its new SmartMap gives fans an accurate geographical location, better orientation and sense of direction on the festival ground. 

Share your Schedule, meanwhile, enables people to share their schedules with friends so that they can see the performances or activities that they are attending. It also allows the festival to create a curated journey through the festival or to invite artists to create their personal tour of the festival.

Festyvent’s operations director Olivier Zucker (pictured) said: “We place the audience’ engagement with the festival at the core of our thinking and are continuously looking how we can improve audience experience and engagement. This is great for the audience and benefits the festival by providing multiple data points on the audience’ preferences and interests.

"A lot of thoughts have gone into how festival organisers are planning their festivals with the need to adapt and combine events. The result is Festyvent’s Permanent MultiApp Architecture, which offers the possibility to cross-sell events through an App structure which can be updated dynamically without the need to release a new app for each festival season.”

Festival-goers will be able to download the app from Apple store app or Google play once they have purchased their tickets.

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