The Bayou Music Center in downtown Houston has been renamed Revention Music Center in a new multi-year naming rights deal between Live Nation and management solution firm Revention.

The 2,815-capacity venue has welcomed acts such as Radiohead, Coldplay, Neil Young, Pixies, Smashing Pumpkins, Lana Del Rey, Skrillex and Elton John.

"We look forward to working with a great Houston company like Revention," said the venue’s GM Drew Dixon (pictured). "It is such a great opportunity to showcase their ...