A management buyout has resulted in the live touring activities of Vivo Concerti being transferred to its MD Clemente Zard from parent company Warner Music Italy.
Vivo was established in 2011 as a division of Warner Music Italy and has been managed by Zard since 2016. The newly independent company will continue to work closely with Warner Music Italy and promote many of its artists’ tours in the country.
Marco Alboni, Chairman and CEO, Warner Music Italy, said: “It’s been a great pleasure to work with everyone at Vivo over the last six years. The company is well placed to be a key player in the live market and I want to wish everyone there all the best going forward. This move will enable us to focus on our core business of A&R, content creation and providing tailored services to existing and new artists.”
Clemente Zard added: “I would like to thank Marco and the whole team at Warner Music Italy for their support as we’ve gone through this process. I look forward to working with them in the future as Vivo pursues its own destiny in the touring business. I think we have a great future as a player in Italy’s exciting live sector.”
Vivo Concerti provides booking and promotion services to international and local artists. In recent years, it has produced tours for artists such as Arctic Monkeys, Florence And The Machine, Franz Ferdinand, Radiohead and Sigur Rós , as well as working with Warner Music artists including Bruno Mars, David Guetta, Linkin Park, Muse, Paolo Nutini, The Black Keys and Twenty One Pilots.