Matinée idols: How Little Mix doubled down on their arena dates

James Hanley

One of the UK’s top arena bosses has praised Little Mix’s “phenomenal” live popularity across the UK and beyond.

The group were the National Arena Association’s (NAA) top music ticket seller in 2016, having performed 34 arena dates throughout the year. Sales topped 400,000 for their 2017 return.

“To do the level of business they’ve done again this year is just phenomenal,” said Guy Dunstan, general manager of Arena Birmingham and Genting Arena.

“They sold around 55,000 tickets across four ...

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