Matinée idols: How Little Mix doubled down on their arena dates

James Hanley

One of the UK’s top arena bosses has praised Little Mix’s “phenomenal” live popularity across the UK and beyond.

The group were the National Arena Association’s (NAA) top music ticket seller in 2016, having performed 34 arena dates throughout the year. Sales topped 400,000 for their 2017 return.

“To do the level of business they’ve done again this year is just phenomenal,” said Guy Dunstan, general manager of Arena Birmingham and Genting Arena.

“They sold around 55,000 tickets across four ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...