'We are able to hit different markets': UTA's Gary Howard on Craig David's dual live strategy

Andre Paine

Craig David’s agent has told Music Week that the singer has established a pair of “incredible standalone shows” that enable him to reach different audiences.

As well as his regular live touring production, which heads to UK arenas next year, David has built a global following for the TS5 events at which he sings, MCs and DJs.

“It’s kept him completely contemporary and given him the opportunity to play at festivals that wouldn’t have worked with a live band format,” ...

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