Chris Evans' Virgin Radio show partners with Sky

Chris Evans' Virgin Radio show partners with Sky

Chris Evans’ new Breakfast Show on Virgin Radio will have “no ad-breaks” thanks to its partnership with Sky.

Launched on January 21, the show will be broadcast without ad-breaks; instead Sky will sponsor “branded content, competitions, and events”.

Evans announced he was leaving his eight year old breakfast show on BBC Radio 2 in September, to return to Virgin Radio after 20 years (now under different operation as part of the Wireless Group).

Evans said: “So much has changed in broadcasting since I was last at Virgin Radio that now, thanks to Sky, we can do the show without ad breaks. I’m even more excited about starting in the New Year!”

It’s been a big 2018 for breakfast show presenter switcharounds. Along with Evans leaving Radio 2 for Virgin RadioGreg James has replaced Nick Grimshaw on Radio 1 while Lauren Laverne succeeded Shaun Keaveny on 6 Music, and Dave Berry replaced Christian O’Connell  on Absolute Radio.

By Kieran Devlin

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