Next BPI Insight Session to focus on AI and its impact on the industry

Next BPI Insight Session to focus on AI and its impact on the industry

The BPI has announced its next Insight Session focusing on Artificial Intelligence and its impact on the future of the music industry.

Taking place on Wednesday, November 23 at the BPI’s County Hall offices, the day will feature a variety of presentations from individuals in both music and technology sectors, including Polydor head of digital Luke Ferrar, Jukedeck CEO Ed Newton-Rex, IMB Watson channel lead Cate Cowburn, Moodagent CEO Peter Berg-Steffensen, and Music Ally editor-in-chief Stuart Dredge.

These presentations will explore the use of AI across music creation, marketing and discovery and will be followed by panel discussions with particular emphasis on copyright and how AI can enhance consumer experiences.

Geoff Taylor, chief executive of the BPI and BRIT Awards, said: “The unique synergy that has developed between music and digital technology means our industry now operates ahead of the curve, constantly evolving and finding innovative ways to engage its audience.  Commentators are rightly excited by Virtual Reality’s potential to deepen the consumer’s experience of recorded and live music, but the ultimate new frontier may be Artificial Intelligence, which has the capacity to revolutionise how music is created, discovered and enjoyed in future.”

A report into AI will be published alongside the event. Previous Insight Sessions include Virtual Reality, The Connected Car and Blockchain.

By Ed Nightingale

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