Sync Story: American Express/First Aid Kit

Ben Homewood

My Silver Lining has become something of a signature song for First Aid Kit. The track, from 2014’s Stay Gold album, has 113,282,358 streams on Spotify and 265,065 UK sales, according to the Official Charts Company.

Their live set closer has previously appeared in ads for Renault and Mercedes Benz, and now soundtracks a new American Express campaign.

Music supervisor Rachel Menzies at Native says the music proved a perfect match.

“I’m a huge fan of First Aid Kit and ...

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