Sync Story: Argos/Simple Minds

Ben Homewood

Nothing says Christmas like a man in tartan pyjamas thwacking a tiny drum kit along to Simple Minds. At least, that’s the view Argos have taken this year, as their glossy festive campaign hinges on Don’t You (Forget About Me).

There’s no doubting the enduring power of the 1985 No.7 hit, which was written by Keith Forsey and Steve Schiff and has 715,973 sales (post-1994), according to the Official Charts Company. With music supervision from Leland, agency The & Partnership ...

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